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| MoRich Bowling Ball Co, LLC |
MoRich Has New Partner
Bowlers Journal April 2004 Issue
MoRich Enterprises, which markets a premium line of high-performance bowling balls, has changed manufacturers. "We've decided to enter into a strategic alliance with Brunswick for product fulfillment," said Rich Sadles, MoRich CFO.
The arrangement began the first of this month. The first ball which will be made under this new arrangement will be the MoRich Ravage.
"We are extremely pleased that MoRich Enterprises has decided to collaborate on ball design and manufacturing with Brunswick Bowling." said Jim Panici, Vice President, Consumer Products, Brunswick Bowling. "We look forward to new and exciting technological advances that will come with this relationship. Mo Pinel has long been an innovator in this industry and we, at Brunswick, know that both companies will benefit from this manufacturing and R & D agreement."
"We've enjoyed our long relationship with Track and Columbia 300," said Sadles, "but our future strategic positioning is best served by the folks at Brunswick for the MoRich-branded premium ball line."